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SHRM CERTIFICATION MARKETING RESOURCES

08-12-2016 13:54

SHRM created the following resources and tools to help you promote SHRM certification, certification preparation and recertification. And learn how your chapter/state council can partner with a SHRM Education Partner to host an instructor-led cert prep course and/or host and administer a facilitator-led SHRM Learning System study group.

Promote SHRM Certification

April 14 Application Deadline Promotion Copy: For emails
Download to use for promotion emails in advance of the Spring 2017 late application deadline.

SHRM Certification Handbook Form
Link to download the Certification Handbook – shrmcertification.org/certificationhandbook.

SHRM Certification Resources-at-a-Glance
Print for events or link this flyer on webpages or e-mails.

SHRM Certification Videos
Post these certification videos on your website, e-mails and other online promotions.

2017 SHRM BoCK Graphic Image
Download image to use in your collateral or website.

2017 SHRM BoCK Brochure
Download to post in e-mails, website or print for events – shrmcertification.org/SHRMBOCK.

SHRM Certification Frequently Asked Questions
Certification frequently asked questions.

Sample SHRM Certification Exam Questions
Share the exam demo link with your prospects. Post on your website, e-mails or e-newsletters.

Top Reasons to Pursue SHRM Certification
Print and share this PDF to your members! PDF covers top 6 ways your organization will benefit from your SHRM certification.

Student Eligibility for the SHRM-CP Certification Exam
Print and share this PDF to your members! PDF covers eligibility requirements for students who want to sit for the SHRM-CP exam and program qualifications for colleges and universities.


Promote Certification Preparation

Promotion Copy: Cert Prep Partnership with College/University
E-mail, Website and Social Media Copy.

Promotion Copy: Hosting a Study Group
E-mail, Website and Social Media Copy.

Cert Prep Customizable Flyer
Insert your program information in this template flyer.

SHRM-CP/SHRM-SCP Tile Ad
Place this ad on your website to grab attention, link to your cert prep content.

Benefits to Your Organization
Print and share this PDF to your members! PDF covers top 5 ways your organization will benefit from your SHRM certification.

How-to-Promote-Certification Videos
View videos including how to run a SHRM certification Review Course and what’s new for SHRM certification.

My SHRM-CP/SHRM-SCP Story
Help us collect testimonials from those who have successfully earned their SHRM certification. Your chapter
could be featured in the promotion!

Free SHRM Learning System Demo
Experience the SHRM Learning System before you buy. Share the demo link with your prospects. Post on your website, e-mails or e-newsletters.


Promote Recertification

Promotion Copy - Recertification
E-mail, Website and Social Media Copy.

Promotion Copy – Certification App
Website and Social Media Copy.

2017 How to Recertify Flyer
Download to post in e-mails or website.

2017 SHRM Recertification Handbook
Download to post in e-mails and website – shrmcertification.org/recertificationhandbook.

2017 SHRM Recertification Provider Program Guide
Reference for Recertification Provider Program details – shrmcertification.org/PPGChapters.

2017 Recertification Provider Press Release
Customize this press release template to announce your organization as a SHRM Recertification Provider.

2017 SHRM Recertification Seal Usage Guidelines
Reference on how to use Recertification Provider seal in your marketing materials.

2017 SHRM Recertification Provider Seal (®)
Use logo in your professional development collateral if you are a Recertification Provider.

SHRM Template for Recertification Provider Program Design
Template to help outline courses for recertification.


Chapter & Cert Prep Partnership Resources

2017 Chapter Study Options Flyer
Describes cert prep options, pricing and requirements.

SHRM Certification: Recognition & Promotion Flyer
Benefits and lists of SHRM Learning System Champions.

SHRM Learning System Chapter Champion Program
Earn recognition of your chapter’s hard work to elevate the HR profession.

Education Partner School Listing
Find schools in your area that you can potential partner with. Please contact your SHRM Cert Prep Regional Manager for more information.

SHRM Cert Prep Regional Manager Map
Contact Info for SHRM Cert Prep Regional Managers.

SHRM Chapter Certification Marketing Plan
A sample marketing plan for promoting SHRM Certification and Cert Prep.

Cert Prep Course Evaluation Template
After you complete your cert prep program, send this simple survey to your participants. Use the feedback to help improve your program.

Case Study of the Twin Cities Human Resource Association offers Cert Prep
Review the success of one chapter using the SHRM Learning System to support their member certification goals.


Other Certification Resources

Chapter Certification Director Job Description
Position Description for HR Certification director at the chapter level

HR Certification Core Leadership Area
Homepage for the HR Certification CLA listing the available resources HR Certification Core Leadership Area Resources for CLA Volunteers Certification CLA Webinar -- Update from Alex Alonso (Feb. 2016) Certification CLA Webinar -- Preferred Provider Update...

State Council Certification Director Job Description
Position Description for HR Certification director at the State Council level