Chapter Membership

SHRM wants to help your chapter succeed and is committed to helping your chapter message to its members and at-large members in your chapter's zip code(s).

Email Marketing: eBlast Forms

Take advantage of the eBlast program to reach SHRM At-large members in your area (At-Large Members are members of SHRM but NOT members of your chapter)! Select the eBlast form below that fits your chapter's type. SHRM only launches eBlasts for our affiliates on MONDAYS and FRIDAYS so you must select Monday or Friday in your form.  Also, a ten (10) business-day lead time is required for all eBlast requests. eBlast requests will not be accepted or deployed during the following Blackout Dates:

Federal holidays when SHRM offices are closed, from December 15th to January 4th and:

Normally, SHRM halts eBlasts during the 30 days leading up to the SHRM Annual Conference. We are making a modification in 2021 since SHRM Annual had to be moved from June to September 9-12: 

  • For State Council and Chapter events held between August 15 – October 15: Eliminating Blackouts. For any State Council or Chapter conference or major annual event held between August 15 and October 15, we are eliminating eBlast blackouts.
  • For all other State Councils or Chapters that are not holding an event between August 15 and October 15: The blackout period on SHRM-supported eBlasts will begin on Sunday, August 15, and end on Sunday, September 12.

Normal eBlasts will resume on Monday, September 13.


100% Chapter eBlast Form

Super Mega eBlast Form

Non-100% eBlast Form

Direct Mail Marketing

Below you will find templates and samples to help you reach your members and others in the region about important chapter initiatives and events through direct mail marketing. The SHRM Membership team is here to help with any of your direct mail needs.

NEW! SHRM Glossary of Terms

NEW! SHRM Vetted Free Marketing Resources

SHRM and Chapters: Better Together PPT

Direct Mail Templates & Samples
- Membership Acquisition Template #1
- Membership Acquisition Template #2
- Membership Acquisition Template #3
- Membership Renewal Template #1
- Membership Renewal Template #2

External At-Large Mailing List Request Form

Internal At-Large Mailing List Request Form

SHRM Member Benefits Flyer

Sample Phone Script for Dual Membership