Chapter Business Operations


SHRM Graphics Standards and Use Requirements

Various formats of the affiliate of logo, your affiliate brand guideline and additional tips to effectively communicate your chapter brand and the relationship between you and SHRM. The guidelines included in this version of the Graphic Standards Manual for Affiliates supersede all prior guidelines regarding the use of SHRM trademarks by SHRM affiliated chapters and state councils.

SHRM "Affiliate of" logo are available on the "Campaign in a Box" page on the VLRC, or contact a member of your regional team. You may also access SHRM Recertification Images. Please DO NOT copy and paste any logos from the front page of SHRM Online.

Creating Your Chapter or State Council Logo - 12-minute pre-recorded webinar

Submit your chapter/state council logo for SHRM approval by using the SHRM Affiliate Logo Approval Request Form. Submit student chapter logos for SHRM approval by using the SHRM Student Chapter Logo Approval Request Form.

Affiliate PowerPoint Template for Chapter and State Council Use (PowerPoint)