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Back by popular demand, AIM Strategies® is proud to release the 2nd Edition of Communicating Through a Global Lens ($11.99) book by Yael Zofi. This newly bound book provides for a stronger and more elegant appearance and offers new content and country profiles representing over 30 cultures and countries along with updated information about cross-cultural coaching activities.

Zofi shares her expertise on cross cultural communications and global leadership and informs readers about appropriate behavior to foster good working relationships with colleagues and subordinates. Also, included are a Quick Guide to raise the readers Cultural Practices IQ and a LEARN Action Plan. The book is available through Amazon or via AIM's website at: www.aim-strategies.com/globallens.html

For those interested in working effectively with diverse cultural groups and interacting with their co-workers across the globe, read the Second Edition of Communicating Through a Global Lens:

"Our world has transformed, and so your colleagues may sit in the next cubicle or at a workstation on another continent. How do you build productive work relationships with team members with whom you can communicate instantaneously, but may not achieve true understanding with, due to cultural differences, language barriers and national characteristics? You are not alone in experiencing these challenges!"

COMMUNICATING THROUGH A GLOBAL LENS, 2^nd Edition

AIM Strategies® helps time-pressed executives and global leaders hone and polish critical business skills in under an hour.

Learn to interact with people from various cultures in under 60 minutes.

• Test your knowledge of cultural practices around the world
• Learn proven techniques to speak, work and manage people around the world
• Generate strategies that can prove effective in your cross cultural interactions
• Learn 5 strategies for engaging in effective global interactions
• Develop your unique action plan to boost results

Fast-read, actionable, and packed with invaluable strategies, these timely booklets help executives and global leaders improve the performance of their organizations.

Yael Sara Zofi is Founder and CEO of AIM Strategies®, Applied Innovative Management®, a human capital consulting firm specializing in virtual teams and cross cultural communications.

Ms. Zofi has authored 4 books, most recently, A Manager's Guide to Virtual Teams and now the 2nd Edition of Communicating Through a Global Lens. She has been featured in CNBC, Forbes, Business Week, Bloomberg, Blog Talk Radio, WatchIT TV, HBR Expert Series, Business of Life Radio, CIO and People & Strategy Magazine. For more info, email yael@aim-strategies.com or follow @yaelzofi

AIM Strategies®, Applied Innovative Management® is a results-driven Human Capital Consulting firm specializing in the areas of: Global Leadership Development, Co-located and Virtual Team Training, Cross Cultural Coaching, and Team Building Facilitation. To request information, please email info@aim-strategies.com or visit www.aim-strategies.com to learn more about how our services unlock the people potential of your organization!

Published by AIM Strategies®.
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